Lyric’s Marketing Tip #18: How To Beef Up Your Personal Brand Marketing

In developing your personal brand marketing, be bold, be consistent
and don’t be afraid to “toot your own horn”.

You can’t separate Richard Branson from Virgin, Mark Zuckerberg from Facebook, or Sandy Hibbard from Lyric Marketing!  These leaders are synonymous with their company names. You can’t think of one without thinking of the other. They are who puts the personality and the color into their brand.  Creating a personal brand takes energy and planning, and consistent story-telling.  Do you think it may be time to beef up YOUR personal brand?  Remember: personal brand marketing is separate from your company marketing.

Lyric’s Marketing Tip #18:
How To Beef Up Your Personal Brand Marketing

For this week’s tip, I have put together a simple outline of the things you need to do to harness-in your personality and expertise and fine tune your personal brand.  Review them all then choose three things to start immediately.

• First things first:  Who do you want to be when you grow up?
• What is the look and personality or tone you want to present to win clients?
• Choose a niche that needs your service and will relate to your personal brand
• Develop your compelling story that you will use to introduce you to the market
• Create your marketing plan and strategy
• What channels will you use?
• Develop your content
• Decide your budget of time/imagination/money

Once you have your strategy set up and are confident to push it out to the marketplace, make a splash by utilizing these personal marketing ideas:

• Send personalized postcards, letters and notecards
• Leverage your personal brand on social media
• Create youtube videos
• Create a personally branded Facebook Page
• Create a blog and participate on other blogs, create posts and comment on posts
• Write a thought-leader white paper, or slideshare presentation
• Send out email blasts about your activities
• Get out and do some networking and get one-on-one with your prospects/friends/clients
• Pick up the phone and say “hello”!
• Send out a Press Release on your latest initiative or activity
• Nail down a featured story or interview in a local magazine, newspaper or on TV
• Sponsor a charity event
• Speak at a seminar or business meeting

Your company, your service and product, are an extension of YOU.  Build up your company following and gain clients by illustrating through targeted marketing who YOU are and the expertise you bring to your clients. There are so many ways to tell the world about yourself.  In developing your personal brand marketing, be bold, be consistent and don’t be afraid to “toot your own horn”.  Develop a style to go with your image – hair, makeup, clothes, etc.  Get out there and smile, share the love and genuinely show the world what you and your company are all about.

Love and hugs,

Sandy